Blue Elixir's Rainwater Harvesting Structures for India
Published on by Water Network Research, Official research team of The Water Network in Business
Determined to solve the problem of water scarcity through water harvesting, by creating awareness and providing technical support, Nishant Kumar and Utkarsh Upadhyaya started Blue Elixir.
They implement rainwater harvesting structures. They install zero-liquid discharge systems and plan schemes for watershed management in rural areas.
Blue Elixir uses the following techniques to fulfill:
- Rainwater harvesting and storage: Rainwater is conserved and filtered for further use.
- Groundwater recharge: Rainwater is filtered and then used to recharge the groundwater aquifers.
- Zero-liquid discharge systems: It consists of sewerage treatment plants for households, apartments, hospitals, and more.
- Watershed management: Larger societies, schools, and institutions with great surface runoff and rural areas are considered micro-watershed, and watershed management is done.
Story behind the name
According to Nishant, "We gave a lot of thought to our firm’s name. ‘Elixir’ refers to an immortal potion or ‘amrit’ in Hindi and we represent water with the colour blue.
So ‘Blue Elixir’ basically means ‘neela amrit’, that is, water. PS: We are kind of addicted to Clash of Clans. The idea of the word ‘elixir’ actually popped from there. "
Core service offerings
They handle construction and channelisation of a surface and rooftop rainwater harvesting. Zero liquid discharge system and watershed management are the majorly implemented schemes in rural areas.
Revenue growth and projection
According to Utkarsh, "In 2016, we did work of around Rs 20 lakh. This year, with proper management and better reach, we are hoping to generate three times of last year."
What is their market size?
54 percent of India faces high to extremely high water stress. In the initial phase of their business, they are targeting the urban population of cities in the eastern part of the country (Ranchi, Jamshedpur, Dhanbad, Patna, Bokaro, Kolkata, etc.).
Read more at: Your Story and Blue Elixir
Media
Taxonomy
- Startups
- Rainwater Harvesting
- Water Reuse & Recycling
- Technology
- Business Strategy
- Water Recycling
- Stormwater
- Storm Water Management
- Zero Liquid Discharge
- Water Sanitation & Hygiene (WASH)
- Small Business